Strategic Business Management & Marketing Training Course

Course Overview

Join us for our upcoming training on Strategic Business Management & Marketing Course and master the skills in Strategic Management.

Date: 16th – 20th December 2024 (5 days)

Location: Movenpick Hotel & Residences, Nairobi, Kenya.

Cost: USD 1850 + VAT.

Why Should You Attend?

Strategic business management is crucial for highlighting the dynamics in a business environment and attaining a competitive advantage. The CLC International Strategic and Business Management Training Course is designed to aid participants’ understanding of the rudimentary concepts in strategic management. They will also learn the essence of strategy in a business environment and the need to design, analyze and implement strategic goals in their business. The course also addresses the concept of business purpose, vision, aims, and objectives. Business dynamics, stakeholders, and the application of various business tools and methods needed to compete in the long run in a business environment.

Who Should Attend?

Business Development and Marketing Practitioners
Accountants, Financial Officers, Corporate Strategy, Investment Managers
Project Managers
Consultants, and Expert Business Advisors seeking to learn more about Strategic Business Management

Course Objectives

Learn about strategic business management & Marketing and its importance
Understand the various approaches to strategy assessment
Develop a plan to employ tools and models to analyze a business environment
Learn the different forms of strategy in business and strategy formulation
Identify the measurement of core competence in business
Develop a ‘vision’ and ‘mission’ statement plan for businesses
Understand a competitive business environment and environmental analysis
Understand the concept of stakeholder analysis and accompanying strategies
Learn the concept of competition and competitive advantage in business
Plan the process of efficient strategy implementation

Course Modules

Module 1

Introduction to Strategic Business Management & Marketing

Module 2

Concepts in Strategic Business Management

Module 3

Process of Strategic Business Management

Module 4

External and Internal Scanning

Module 5

Principles in Strategic Planning

Module 6

Strategy Evaluation

Module 7

Strategic Management Skills/ Culture Management

Module 8

Tactics and Plans

Module 9

Competitive Environment & Strategic Concerns

Module 10

Conflict Management & Implementation and Change

Course Delivery

The program is hands-on Instructor-Led classroom training, with well-guided presentations, practical exercises, plenary presentations, and group work. The classroom mode of delivery helps participants to be focused and engaged, get help from the trainer in real-time, and allows for peer-to-peer learning. Each participant MUST bring along their own working laptop.

Course Overview

Why Should You Attend?

Who Should Attend?

Course Objectives

Course Modules

Module 1

Module 2

Module 3

Module 4

Module 5

Module 6

Module 7

Module 8

Module 9

Module 10

Course Delivery

Ready to Enroll?

Our Services

Our Core Values

Contact Info

Course Overview

Why Should You Attend?

Who Should Attend?

Course Objectives

Course Modules

Module 1

Module 2

Module 3

Module 4

Module 5

Module 6

Module 7

Module 8

Module 9

Module 10

Course Delivery

Ready to Enroll?

Our Services

Our Core Values

Contact Info

Strategic Business Management & Marketing Training Course

Why Should you attend?

Who Should attend?

Course Modules