Strategic Business Management & Marketing Train
ing Course
Date: 16th – 20th December 2024 (5 days)
Location: Movenpick Hotel & Residences,
Nairobi, Kenya
Cost: USD 1850 + VAT
Why Should you attend?
Strategic business management is crucial for highlighting the dynamics in a
business environment and attaining a competitive advantage. The CLC
International Strategic and Business Management Training Course is designed to
aid participants' understanding of the rudimentary concepts in strategic
management.
Who Should attend?
- Business Development and Marketing Practitioners
- Accountants, Financial Officers, Corporate Strategy, Investment Managers
- Project managers
- Consultants, and expert Business advisors seeking to learn more about
Strategic Business Management
Course Modules
Module 1: Introduction to Strategic
Business Management & Marketing
Module 2: Concepts in Strategic Business
Management
Module 3: Process of Strategic Business
Management
Module 5: External and Internal Scanning
Module 6: Principles in Strategic Planning
Module 7: Strategy Evaluation
Module 8: Strategic Management Skills/
Culture Management
Module 9: Tactics and Plans
Module 10: Competitive Environment &
Strategic Concerns
Module 11: Conflict Management&
Implementation and Change
Course Delivery
The program is hands on Instructor- Led classroom training, Presentations are
well guided, practical exercises, plenary presentations, and group work. The
classroom mode of delivery help the participants to be focused and engaged, get
help from the trainer in real time and there is peer to peer learning. Each
participant MUST bring along their own working laptop.
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